How effective is your marketing program? The Marketing
Audit reviews your organization’s current marketing plan, marketing
activities, and conducts an examination of the internal and external
influences on the organization. The Marketing Audit is designed to
answer the question, what is the current market position of our organization
and where do we go from here?
The tools employed in the marketing audit are similar to those used
in strategic business analysis. The goal of the marketing audit is
to identify or clarify the internal and external strengths, weaknesses,
opportunities, and threats faced by the organization. The Marketing
Audit allows management to allocate resources accordingly by business
objectives.
LMS will study and generate findings and recommendations specific
to the:
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Internal Marketing Environment (staffing, infrastructure,
policies).
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External Marketing Environment (patient/customers, competitors,
competitive position – market share, marketing communications,
political, socioeconomic, and technological factors.
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Marketing Plan. LMS will review the existing marketing
plan of your organization and update the plan to reflect:
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Marketing Objectives
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Marketing Strategies
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Marketing Mix
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Marketing Budget and Accountability
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Effectiveness of Marketing Communications
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Appropriateness of Marketing Staff, Training,
and Development
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Achievement of Targeted Objectives—with emphasis on achieving financial
targets using financial ratio analysis.
Marketing Audit and Planning Services can be provided as a complete
solution or unbundled to accommodate the client’s immediate
concerns.
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